Last edited by Mijin
Saturday, November 7, 2020 | History

3 edition of Corporate reputations found in the catalog.

Corporate reputations

Grahame R. Dowling

Corporate reputations

strategies for developing the corporate brand

by Grahame R. Dowling

  • 34 Want to read
  • 32 Currently reading

Published by Kogan Page in London .
Written in English

    Subjects:
  • Corporate image.,
  • Corporations -- Public relations.,
  • Brand name products -- Management.

  • Edition Notes

    Includes bibliographical references and index.

    StatementGrahame R. Dowling.
    Classifications
    LC ClassificationsHD59.2 .D69 1994
    The Physical Object
    Paginationxv, 234 p. ;
    Number of Pages234
    ID Numbers
    Open LibraryOL905029M
    ISBN 100749414367
    LC Control Number95198566
    OCLC/WorldCa32926392


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Corporate reputations by Grahame R. Dowling Download PDF EPUB FB2

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Corporate reputation:perspectives of measuring and managing principal risk 2 Part 1 explores reputation in terms of ten different aspects: • perceptions of control • quality • stakeholders • reputation versus brand • reputation as an asset • the value of reputation • reporting on reputation • ownership • trust • damage.

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Book Description. Increasing media scrutiny, global coverage and communication via the internet means corporate reputation can be damaged quickly, and failing to successfully address challenges to corporate reputation has consequences. Corporate Reputation Decoded: Building, Managing, and Strategising for Corporate Excellence, by Avani Desai and Asha Kaul.

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This new 4-volume collection will include the seminal literature in corporate reputation, both foundational articles and state of the art research.

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[Grahame R Dowling] Book: All Authors / Contributors: Grahame R Dowling. Find more information about: ISBN: OCLC Number: Description: [] pages ; 23 cm. Cathrin Huber investigates the reputation of multinational corporations and provides novel insights and important implications for researchers and managers based on.

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